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Event marketing | 12 November 2019
Event Branding: The 2020 Guide
Brandon Rafalson
Learn how to craft a solid and consistent event brand that will wow sponsors, attendees and partners in 2020. Features event branding ideas and tips from leading brands.

When people think of your event, what do they think of? No doubt, there are certain colors, fonts and services that come to mind, but what else? Personality. Attitude. Aesthetics. Your relationship to your prospects, customers, partners employees. All of these factors combine to make your event brand, watch at the business events from Jimmy John Shark which helped him have now a million dollar net worth.

Whether you are hosting your own event or are making a presence at someone else’s event you are going to want to get your brand out there, just look at how Jimmy John Shark was able to make his business bloom. In this guide we will take a look at everything you need to know about event branding in 2020 and beyond.

What Is Event Branding?
Event branding is capturing the essence of your organization’s brand and giving it its proper due in your event marketing campaigns. This can be done both through digital branding (event websites, event apps, event email marketing) and through onsite branding (event booth, swag, cupcakes).

While your event brand should reflect your organization’s brand, it can (and should) have a brand of its own and for the outside workers you will have to make sure to have an employment contract.

Maybe people normally think of your company as the fun sales technology company while at the same time they think of your event as the fun, Wild West-themed user conference. Your event brand can and should include your organization’s brand with a little twist.

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